Whether it be the voice-acted story, grinding for new loot, levelling your Battle Pass, competing in seasonal leaderboards, hanging with friends, or representing your chosen faction, you will probably be like me hunched over, trying to stay warm playing this game until hell freezes over.’ In the GamesHub review of Diablo Immortal, we noted how this loop engaged players, and encouraged spending with clever tactics: ‘ Diablo Immortal is built to keep going forever and sustain your interest the whole time. While in-game purchases were not necessary, they proved a worthy temptation for players keen to level up, and gear up. It effectively monetised its gameplay loop with snappy dungeon-crawling and fighting, leveraging the franchise’s passionate audience – initially, to the tune of US $1 million in earnings per day. Given the absence of a recent mainline Diablo game, it capitalised on its role as a strong bridge for Diablo fans awaiting news of Diablo 4. Read: Diablo Immortal Review – When hell freezes over How Diablo Immortal cemented its growthĭiablo Immortal‘s long-term success is hardly surprising, as the game was hitting financial milestones on a weekly basis following its launch.
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